‘Neoclassical Economic Theory in a Nutshell’

by Henri Rutschmann

Have you ever wondered what influences you when you buy a special product or service? What are the underlying economic reasons and motives for these purchases? The essay gives an overview of patterns our buying decisions tend to form by diving into consumer behavior, something that is believed to be influenced by the “rational part” of ourselves (Neoclassical Theory). 

Henri Rutschmann is a 1st year Management with Entrepreneurship student. His biggest aspiration is to create his own enterprise, which made him convey deep research into neoclassic consumer behaviorist theory. He is very invested in his work, and would like to share it with others.