CYBER

Video, editing, and music: Jason Bushill

Creative direction: Jason Bushill and Grzegorz Blazewicz

Model and Stylist: Justine Fung

“CYBER is a short fashion film exploring the vacuous glamour of online celebrity culture. In recent years, the term ‘influencer’ has become a mainstream label for online public figures who promote brands to their large followings. The film’s protagonist, Cyber, is the hyperreal embodiment of the ‘Instagram baddie’ persona, posing and strutting through moody London streets in reflective sunglasses and six-inch heels. This performance is all for the gaze of her imaginary onlookers that seem to surround her. Overall, CYBER seeks to highlight the absurd beauty of our online identities and how they shape us.” 

Jason Bushill is an Undergraduate student of Media and Communications at Goldsmiths, with a specific interest in fashion film and photography. Jason is drawn to exploring online identities and subcultures through his work.

Instagram: @jayszun